Giant Panda | 台北市立動物園資訊網

ProtectingGiantPandas·increasingtheareaofpandahabitatunderlegalprotection·creatinggreencorridorstolinkisolatedpandas·patrollingagainstpoaching, ...

The inspiration for the WWF logo came from Chi-Chi, a giant panda that was living at the London Zoo in 1961, the same year WWF was created. WWF’s founders were aware of the need for a strong, recognizable symbol that would overcome all language barriers. They agreed that the big, furry animal with her appealing, black-patched eyes would make an excellent choice.

The first panda sketches were done by the British environmentalist and artist Gerald Watterson. Based on these, Sir Peter Scott, one of WWF’s founders and a world-renowned conservationist and painter, drew the first logo.

The design of the logo has evolved over the past four decades, but the giant panda’s distinctive features remain an integral part of WWF’s treasured and unmistakable symbol. Today, WWF’s trademark is recognized as a universal symbol for the conservation movement.